Training Device Management Begins With Awareness April 21, 2019 17:45
Advertising Strategies Used By Game Makers
- FREE is the most powerful word game makers use. They attract players because it is free. Once players are hooked, they use different methods for coaxing players to purchase internet currency. Players are often offered ways to buy passes or clues, so they can achieve new goals in the game. The first thing I noticed in several games I explored was an offer to purchase online currency. Most games' goals are to get the users to purchase this currency or to watch ads posted by companies that sponsor the games. Ads are placed strategically throughout the games. There are also ads offering players the option to play Ad Free for a small purchase of $.99 a month. Multiply .99 by 10 million users and the game maker is doing quite well. Once they get their game user addicted to the game, they have guaranteed income.
- Educational is a key word that give parents a false sense of game value. It can make one feel the game will do no harm if the children are learning something. Many children, 10 million or more, are playing a popular social media centered game for FREE that advertises itself as educational.
- “Your Friends Can Play” is a lure to satisfy our brain's innate desire to interact with others. It is just another way game makers' activate the pleasure center of our brains.
- Free Daily Bonus is another strategy used in marketing. It gets the users to come back everyday for the FREEBIES.
- Cereal Box Offers are a common advertising method to grab children’s attention. Once they go to the website to play the free games, they are a captured audience. Players tend to spend an average of 27 minutes on the cereal sites, which is enough time to grab their attention about new products.
- Hook Loops are designed to get users to go back to their game because users are notified when someone liked their entry or outscored them in a game.
- Loot Boxes are mysterious boxes that can be purchased with real money or internet currency. Purchasers don’t know if they are getting an ordinary item or a rare one. They have to make the purchase to find out.
- Behavior Modification works by offering rewards or incentives to keep the user playing.
- Attention testing is used to track the user's pattern. Then, an algorithm is created to increase the user's engagement. If a player usually plays for 30 minutes, the game will be programed to make an offer of a free item at 29 minutes. This is designed to keep the player engaged and extend the normal playing time. A banner may appear that says, “You are almost there. You only need fifty points to make it to the next level.”
As students begin seeing these strategies in their games, they will become critical about what they view. This will be a necessary life skill for motivating them to control their use. They need this skill because technology is and will continue to be a part of their future.
I recommend the following videos for more insight into the impact of video games on all of us.
What Would Your Children Put in Their Bags? August 21, 2017 15:17
My grandson just started second grade. His first homework assignment was to fill a bag with five items that would tell the class something about him. He gave it great thought and placed the following items in his bag:
- A medal he earned from swim team that required lots of practice to show improvement
- A belt that he earned in Tai Kwon Do
- A medal he earned in diving that only came after many back and belly flops
- His Par Core Band
- A badge he earned in Cub Scouts
I thought he would put in a dinosaur because he used to spend hours playing with them. Each of his choices are centered around something that didn't come as a gift, but instead came only after hard work. His medals weren't the "you tried and so you deserve a medal" kind. They represented a symbol of hard work. Not one of the items were connected to anyone helping him.
There were times when he wanted to quit, because he wasn't making progress. My daughter encouraged him to keep working at it. She retold stories of people who gave up on mountain climbs one foot from the top of the mountain. He heard stories of Michael Jordan, who was told he would never make the high school team, but kept practicing until he did.
So when we want to step in and help our children do that which they can do for themselves, we need to remember the struggle is what holds the real value. We simply need to coach in strategies that will allow them to experience the joy of the journey and obstacles they overcome. They will come to realize the real joy is in the struggle and not the medal, grade, or award.
Be sure to take time to celebrate every struggle as a means to an end. When they achieve their goal, celebrate the struggle that led to the success. Tap into how the struggle felt and how the achievement feels. Tapping into the emotions will assure them of continuing the work toward future goals.